The Legal 

A legal blog for entrepreneurs, brands, creators, and small businesses.  

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In the entrepreneurial world, where ideas turn businesses overnight, the journey from inspiration to a recognized brand is exciting. For entrepreneurs, this path is not just about creating a brand; it’s about asserting identity, securing a vision, and laying a foundation for ongoing and enduring success. Trademarks play an important role in this journey, offering […]

Trademark

2/26/2024

From Idea to Icon: The Entrepreneur’s Journey to Trademark Success

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In today’s competitive marketplace, creating a strong brand is essential for success. However, many entrepreneurs overlook an important component of branding: legal protection through trademarks. A trademark is not just a legal formality; it’s a powerful tool in your marketing strategy. Here are some of the most important reasons why trademarks are indispensable for your […]

Trademark

1/25/2024

The Legal Side of Branding and Why Trademarks Are Essential for Your Marketing Strategy

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Unfortunately, not all of our industries are as exciting as the ones we see all the time.  Coaches, boutiques, brand stylists, home designers.  These things are the fun things, the cherry on top.  Our industries, the lawyers, accountants, financial advisers, not so much.  We are the necessary not the exciting.  However, that is why it […]

Entrepreneurship

8/31/2021

5 Reasons You Need A Personal Brand Even If You Are In A Boring Industry

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So you want to file a trademark, and you know you should hire an attorney, but how the heck do you know what attorney to hire?  I want to share with you some of the most important questions to ask when hiring the attorney that will be responsible for filing your application and helping you […]

Entrepreneurship

1/21/2021

Questions to ask before hiring a Trademark Attorney

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Hello and welcome to 2020! Can you believe it is already here? I really can’t but have a feeling it is going to be an awesome year. I am making lots of positive changes in my business after being in the entrepreneurial space for 11 years now, and am excited to share these changes with […]

Entrepreneurship

12/02/2019

What I’m Doing Differently in my Business in 2020

Trademark
Checklist

A checklist to help you determine whether it’s time for a trademark in your business.

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