If you receive a 2(e) refusal, there are a number of ways that you can try to overcome it and get your mark approved for registration. You can demonstrate that your mark has acquired a secondary meaning, that it has been used in the marketplace for over 5 years so consumers recognize it in connection […]

After you file your trademark application and an examining attorney reviews your application, you will receive a correspondence called an office action. This is a document from the trademark office that states whether your application has been approved or denied for registration. If your application is denied, the office action explains why that happened and […]

A generic trademark goes a step further than one that is deemed merely descriptive. While merely descriptive describes the product or service, a generic trademark states exactly what the product is. For example, if your products are laptops and you were to file a trademark application for “laptop” that would be considered generic.  This, of […]

As you may already know, when you choose a trademark you have to make sure that the mark is strong enough to qualify for legal protection. This means that when it’s used in association with your product or service, consumers must recognize that it belongs to you. You cannot choose words such as “blue laptops” […]

Each new year brings a wave of new trends and interests to every field, but this year we’re looking at smoother processes, faster application review times, and the expansion of trademark law to keep up with new technology.  So, what can you expect from Trademark law in 2022? Keep reading to find out:  NFTs As […]

Each new year brings a wave of new trends and interests to every field, but this year we’re looking at smoother processes, faster application review times, and the expansion of trademark law to keep up with new technology.  So, what can you expect from Trademark law in 2022? Keep reading to find out:  Changes to […]

Each new year brings a wave of new trends and interests to every field, but this year we’re looking at smoother processes, faster application review times, and the expansion of trademark law to keep up with new technology.  So, what can you expect from Trademark law in 2022? Keep reading to find out:  Reexaminations and […]

Want to file a trademark to protect your brand but aren’t sure where to start?  The good news is you have options when it comes to what avenue you want to take when filing your trademark.  Do you want to do the entire thing yourself?  Do you want to hire an online document filing service, […]

You’ve done your research on how to trademark for your business, what where should you start? As you embark on your trademark journey, you’ll find very helpful information on the steps necessary to trademark, but where should you begin? Knowing what you can trademark may not be helpful if you don’t know what you should […]

Registering a trademark has always been an important part of any long term business plan, but now more than ever it is so important to register your trademark.  With more and more people starting businesses (hello worldwide pandemic!) now it is more crucial than ever to make sure you are working towards securing your brand. […]