As you may already know, when you choose a trademark you have to make sure that the mark is strong enough to qualify for legal protection. This means that when it’s used in association with your product or service, consumers must recognize that it belongs to you. You cannot choose words such as “blue laptops” […]

Each new year brings a wave of new trends and interests to every field, but this year we’re looking at smoother processes, faster application review times, and the expansion of trademark law to keep up with new technology.  So, what can you expect from Trademark law in 2022? Keep reading to find out:  NFTs As […]

Each new year brings a wave of new trends and interests to every field, but this year we’re looking at smoother processes, faster application review times, and the expansion of trademark law to keep up with new technology.  So, what can you expect from Trademark law in 2022? Keep reading to find out:  Changes to […]

Each new year brings a wave of new trends and interests to every field, but this year we’re looking at smoother processes, faster application review times, and the expansion of trademark law to keep up with new technology.  So, what can you expect from Trademark law in 2022? Keep reading to find out:  Reexaminations and […]

Want to file a trademark to protect your brand but aren’t sure where to start?  The good news is you have options when it comes to what avenue you want to take when filing your trademark.  Do you want to do the entire thing yourself?  Do you want to hire an online document filing service, […]

You’ve done your research on how to trademark for your business, what where should you start? As you embark on your trademark journey, you’ll find very helpful information on the steps necessary to trademark, but where should you begin? Knowing what you can trademark may not be helpful if you don’t know what you should […]

Registering a trademark has always been an important part of any long term business plan, but now more than ever it is so important to register your trademark.  With more and more people starting businesses (hello worldwide pandemic!) now it is more crucial than ever to make sure you are working towards securing your brand. […]

Most business owners know what a trademark is, and they realize they should probably get one to protect their business name, logo, tagline, products and services, but many don’t realize why they actually need it.  The most common question I get is “so why do I actually need a trademark and what is it going […]

Starting, growing, or scaling a business is exciting.  Choosing a name, your brand colors, fonts, creating a website, etc.  You are committed to creating a brand that represents you and your mission in the most perfect way.  You work hard to promote your brand, provide important value, and build a reputation and brand equity that […]

When you post something on social media, do you still own the copyright? This is a question that gets asked time and time again as creative works are shared over and over through social media. Now the short answer is, yes, you retain the copyright. The long answer is certainly more complicated than that. When […]