After feeling creatively uninspired in the practice of law, I took the leap into entrepreneurship and started my own lifestyle photography studio. n an effort to help more business owners, I launched the Stock Gallery, a unique and high quality styled stock photography membership site for women in business.
After a decade in business I realized I could help entrepreneurs with the legal side of their businesses. From forming their companies, to protecting their creations, to drafting and negotiating contracts, I wanted to provide easy and accessible legal consult to fellow entrepreneurs, and thus Influencer Legal was born.
Book your call now
A generic trademark goes a step further than one that is deemed merely descriptive. While merely descriptive describes the product or service, a generic trademark states exactly what the product is. For example, if your products are laptops and you were to file a trademark application for “laptop” that would be considered generic.
This, of course, would not satisfy the requirements for a registered trademark. A trademark serves to distinguish a good or service from others in the market, so a generic term may not be used.
Other examples of generic trademarks would be “vacuum” for vacuums and “salt” for sodium chloride. When you choose a trademark you want to make sure that its a name that sets your offering apart from others in the market. If you walked into a store to purchase a vacuum and there were five or more products, a brand using “vacuum” for their trademark would not be easy to distinguish from the other products in the store.
The goal is to choose a trademark that is memorable enough to link your product or service to your company and help consumers recognize it.
Are you interested in learning more about trademark registration? Schedule your 30 minute legal insight strategy session today!
A checklist to help you determine whether it’s time for a trademark in your business.