After feeling creatively uninspired in the practice of law, I took the leap into entrepreneurship and started my own lifestyle photography studio. n an effort to help more business owners, I launched the Stock Gallery, a unique and high quality styled stock photography membership site for women in business.
After a decade in business I realized I could help entrepreneurs with the legal side of their businesses. From forming their companies, to protecting their creations, to drafting and negotiating contracts, I wanted to provide easy and accessible legal consult to fellow entrepreneurs, and thus Influencer Legal was born.
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Unfortunately, not all of our industries are as exciting as the ones we see all the time. Coaches, boutiques, brand stylists, home designers. These things are the fun things, the cherry on top. Our industries, the lawyers, accountants, financial advisers, not so much. We are the necessary not the exciting. However, that is why it is more important for us to build personal brands around our businesses. Here are five reasons why.
Hopefully now you are more clear on the benefits of building a personal brand, even if you aren’t in the most exciting industry. A strong personal brand transcends any industry. And since most people in these more boring industries don’t actually build personal brands, you will stand out to potential customers ultimately resulting in more clients and more money in your business.
A checklist to help you determine whether it’s time for a trademark in your business.