In today’s competitive marketplace, creating a strong brand is essential for success. However, many entrepreneurs overlook an important component of branding: legal protection through trademarks. A trademark is not just a legal formality; it’s a powerful tool in your marketing strategy. Here are some of the most important reasons why trademarks are indispensable for your […]

Have you ever heard someone say “I want to be an influencer”? It sounds like a great job, have brands pay you to promote their product, travel on their dime, and have lots of people follow you and buy what you tell them too. You don’t have to have a “real job” and can spend […]

When you are an influencer working with larger brands with huge legal departments and teams behind them can be intimidating, and often that just means we sign whatever contract is presented to us. This however, should not always be the case.

In the influencer space, since it is realtively new and sometimes casual, I think we forget that when services are being provided (you posting on your instagram about a brand, etc.) and in return for that work you are getting free goods or even money, there should be a contract in place. Gone are the […]

The FTC is the Federal Trade Commission and are tasked with the duty of protecting consumers. This is great for us as consumers, but with the rise of influencer marketing, there are definitely blind spots and areas of the law that can be confusing. Read on to learn how you as an influencer and/or a […]