After feeling creatively uninspired in the practice of law, I took the leap into entrepreneurship and started my own lifestyle photography studio. n an effort to help more business owners, I launched the Stock Gallery, a unique and high quality styled stock photography membership site for women in business.
After a decade in business I realized I could help entrepreneurs with the legal side of their businesses. From forming their companies, to protecting their creations, to drafting and negotiating contracts, I wanted to provide easy and accessible legal consult to fellow entrepreneurs, and thus Influencer Legal was born.
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In the influencer space, since it is realtively new and sometimes casual, I think we forget that when services are being provided (you posting on your instagram about a brand, etc.) and in return for that work you are getting free goods or even money, there should be a contract in place. Gone are the days where an instagram DM is the way we negotiate and execute deals. Having a contract in place not only protects the brand but protects you as an influencer as well. Remember, being an influencer in a business and to protect yourself you should have not only a contract, but these important terms/sections in every one.
A checklist to help you determine whether it’s time for a trademark in your business.