The Legal 

A legal blog for entrepreneurs, brands, creators, and small businesses.  

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In the dynamic world of business, protecting your brand identity is crucial to standing out from the competition and establishing a lasting market presence. One effective way to safeguard your brand is by registering a trademark. A trademark provides legal protection for your brand’s name, logo, slogan, or any other distinctive identifier. If you’re considering […]

Trademark

9/18/2023

Your Guide to Registering a Trademark in the United States

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Taylor Swift’s decision to re-record her albums is creating a stir in the entertainment world and has caught the attention of both the music industry and Swifties. As an artist who highly values control and ownership, as well as standing for what is right, Swift is leveraging a legal loophole and strategy that enables her […]

Trademark

9/14/2023

How Taylor Swift can Legally Re-Record Her Albums

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In the ever-evolving world of business, standing out from the crowd is paramount. As brands and entrepreneurs navigate the intricate landscape of intellectual property, one essential tool stands out: a registered trademark. A registered trademark in the United States offers a host of advantages that can significantly impact the success and longevity of a business. […]

Trademark

8/22/2023

5 Reasons Brands and Entrepreneurs Need a Registered Trademark in the US

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If you receive a 2(e) refusal, there are a number of ways that you can try to overcome it and get your mark approved for registration. You can demonstrate that your mark has acquired a secondary meaning, that it has been used in the marketplace for over 5 years so consumers recognize it in connection […]

Trademark

4/25/2022

What Happens When You Get a 2(e) Refusal?

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After you file your trademark application and an examining attorney reviews your application, you will receive a correspondence called an office action. This is a document from the trademark office that states whether your application has been approved or denied for registration. If your application is denied, the office action explains why that happened and […]

Trademark

4/18/2022

What is a 2(e) Merely Descriptive Refusal?

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A generic trademark goes a step further than one that is deemed merely descriptive. While merely descriptive describes the product or service, a generic trademark states exactly what the product is. For example, if your products are laptops and you were to file a trademark application for “laptop” that would be considered generic.  This, of […]

Trademark

4/11/2022

What is a Generic Trademark?

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As you may already know, when you choose a trademark you have to make sure that the mark is strong enough to qualify for legal protection. This means that when it’s used in association with your product or service, consumers must recognize that it belongs to you. You cannot choose words such as “blue laptops” […]

Trademark

4/04/2022

What Makes a Trademark Merely Descriptive? 

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Each new year brings a wave of new trends and interests to every field, but this year we’re looking at smoother processes, faster application review times, and the expansion of trademark law to keep up with new technology.  So, what can you expect from Trademark law in 2022? Keep reading to find out:  NFTs As […]

Trademark

3/28/2022

2022 Trademark Trends Part 3: NFTs

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Each new year brings a wave of new trends and interests to every field, but this year we’re looking at smoother processes, faster application review times, and the expansion of trademark law to keep up with new technology.  So, what can you expect from Trademark law in 2022? Keep reading to find out:  Changes to […]

Trademark

3/21/2022

2022 Trademark Trends Part 2: Changes to USPTO Office Action Response Time

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Each new year brings a wave of new trends and interests to every field, but this year we’re looking at smoother processes, faster application review times, and the expansion of trademark law to keep up with new technology.  So, what can you expect from Trademark law in 2022? Keep reading to find out:  Reexaminations and […]

Trademark

3/14/2022

2022 Trademark Trends Part 1: Reexaminations and Expungement

Trademark
Checklist

A checklist to help you determine whether it’s time for a trademark in your business.

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