After feeling creatively uninspired in the practice of law, I took the leap into entrepreneurship and started my own lifestyle photography studio. n an effort to help more business owners, I launched the Stock Gallery, a unique and high quality styled stock photography membership site for women in business.
After a decade in business I realized I could help entrepreneurs with the legal side of their businesses. From forming their companies, to protecting their creations, to drafting and negotiating contracts, I wanted to provide easy and accessible legal consult to fellow entrepreneurs, and thus Influencer Legal was born.
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Most business owners know what a trademark is, and they realize they should probably get one to protect their business name, logo, tagline, products and services, but many don’t realize why they actually need it.
The most common question I get is “so why do I actually need a trademark and what is it going to do for me?” And this is a good question because trademarks are serious business.
It is not only a significant financial investment (especially when you work with an attorney) but it is also a serious commitment to the business itself. Filing a trademark in a lot of ways is like playing the long game with your business.
If you are going to commit to filing a trademark (which takes 6-12 months) you are pretty much making the long term, CEO, visionary decision that you are in it to win it with your business. And the good news is that is the right move on so many fronts.
Registered trademarks have the obvious benefits of “no one else can use my name” but there are also many other benefits of trademark registration that you might not even realize.
So, here are the 10 biggest and best benefits to registering your trademark.
Clearly the benefits of having a registered trademark outweigh the negatives!
A checklist to help you determine whether it’s time for a trademark in your business.