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Extract from episode 09 –
Selling and Licensing Your Intellectual Property

“Intellectual property is basically about intangible stuff in your business. So a trademark, a copyright, or even a patent. Right. So we’re going to talk about that stuff that you own.

What happens if you want to sell it or license it?

So let’s get into it.

Now, I like to talk about it in trademarks because that is my main area of practice. I, you know, obviously have a lot of expertise in the trademark field. So I talk a lot with my clients about the importance of trademarks for licensing and selling.

So intellectual property, like any other type of property, can be purchased and sold. Now, these IP transactions, compared to physical property, are more complex because they have this intangible value, right?

You can’t touch them, you can’t hold them, right? Marketing cost estimations, as well as the perceived value of the reputation and the goodwill associated with the brand and the marketing of the product or invention, are all variables that go into determining how much your trademarks, copyrights, or patents are worth.

Now, if you do a quick Google search on the, you know, the most valuable trademarks in the world, you will see that these trademarks owned by companies like Amazon, Uber, Nike, Lululemon are worth billions, right? Billions with a B, okay.

A lot of money.

So your trademark. So think about these big companies. That trademark makes up a huge portion of their value.

Right? A huge portion of the value of the business. So if they didn’t have those trademarks, think how much value they would lose. Right. How much value they wouldn’t have. So that’s why trademarks are super, super important to have.”

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